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Research On Development Strategy Of Shenyang Institute Of Technology

Posted on:2015-05-12Degree:MasterType:Thesis
Country:ChinaCandidate:R Y LiFull Text:PDF
GTID:2207330434474347Subject:Business administration
Abstract/Summary:PDF Full Text Request
With social progress and the development of market economy, rising demand onthe number of personnel, the quality of the increasingly high demand. Take onpersonnel training, scientific research, service to the community, higher education isincreasingly being valued by the national cultural heritage responsibilities, expandingenrollment in colleges and universities, education expansion, and entered the stage ofrapid development of higher education. In order to meet local development and meetthe needs of regional economic development, many new universities have beenestablished, effective integration of higher education resources and social capital, anduniversal access to higher education, carry forward. But new developments arealways twists and turns, in continuous exploration and innovation mode of highereducation system and at the same time, also produced a lot of intractable problems,such as in ordinary colleges in the development of new positioning and developmentstrategy identified issues, policy application, and so on. Many colleges anduniversities in the past neglected the development strategy study and trackingmanagement of development strategies, making them after the accession to the WTO,development strategies, competition and lack of advanced concepts such asmarket-oriented question was revealing. Therefore, the management of colleges anduniversities to clearly understand the situation, firmly establish the market awarenessand customer orientation, to business management school, focus by management forthe operation and service, study of school development strategy, strengthening theformulation and management of it, prompting schools to adapt to increasingcompetition and achieve a steady and sustainable development. This to new formedof Shenyang Institute of engineering for cases, using higher education research theory,and strategy management theory and competition strategy theory, on Collegedevelopment strategy problem for research and discussion, uses SWOT, method andtool, on College of running environment, and running positioning and running target,problem for analysis, aimed at find at this stage College should select of developmentstrategy and take of guarantees measures, by this for Shenyang Institute ofengineering of considerable development provides reference, promotion College andgood and fast development.
Keywords/Search Tags:Shenyang, Institute of engineering, Higher education, Strategicmanagement, Development strategy
PDF Full Text Request
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