A Study On The Development Strategy Of Private Education And Training Institutions In L County In West China

Education and training industry has developed rapidly in recent years, has playedan important role to improve the competitiveness of China’s talent. Private educationand training institutions as the main management of the education and training marketfor the prosperity and development of the market to makeAn important contribution. Relative to the state-run private education andtraining industry, plays a decisive role at this stage of the development of China’seducation industry. The market refinement, brand management and chainmanagement direction has also become the most important development of theprivate education industry. Compared to China’s western provinces, private educationand training institutions use reasonable development strategy to play to the advantageof the institution, how in the fierce market competition, more private education andtraining industry in China to obtain the further development and expansion in thisincreasingly competitive The market environment It is important to consider thelong-term problems. Therefore, from the long-term long-term mechanism to consider,in a vision of the strategic vision to look at the development of China’s privateeducation industry is its later whether a sustained and healthy development of greatpractical significance and theoretical value.This paper first describes the characteristics of private education and traininginstitutions, analysis of the current situation and prospects for the development of theprivate education and training market. The importance of the strategic analysis ofcompetition and development of private education and training institutions. Thendraw on the strategic management theory and model, combined with the competitionand development trend of western private education and training institutions ofwestern private education, through the use of PEST analysis tools, Porter’s five forcesmodel analysis and SWOT special way, resolve L at the county level in China’swestern areas internal and external conditions for the development of privateeducation and training industry is extremely surrounding social environment for itsdevelopment of a dynamic image factors. The results showed that all factors are like a double-edged sword to promote the county’s private education and training industrystronger, bigger. But at the same time will also face some unfavorable factors thatmay occur. How according to the actual situation of their own full play to theiradvantages in market competition, private education and training institutions need toseriously consider strategic issues.This paper attempts to western L County private education and traininginstitutions to determine the four typical theoretical framework to speed up hisdevelopment. Establish a regional development strategy with a strong corecompetitiveness, further expansion of the medium-and long-term development plansand programs, private education and training in China’s western county presents avariety of ways, a variety of channels, multi-path group and chain operations, thuscontinue to promote private development of the education and training industrysustained and rapid development to the long-term strategic objectives. Finally, thecase of the western L the county6S cultural training center to verify the feasibility ofthe implementation of these strategies. This article aims to continue to furtherstrengthen the centralized guidance western L County private education and trainingindustry has shown, along with medium-and long-term competitiveness and potentialdevelopment management planning system.