Research On The Application Of Micro - Course Based On Micro - Public Platform

With rapid development of economy and technology, we gradually enter an era of "We Chat" and micro lectures, which have become the focus of people’s life. Confronted with the fast pace of current life, micro lecture can meet learners’ demands for fragmented leaning and mobile leaning. As an instant messaging application, We Chat has become part of our daily life in just few years. This thesis combined micro lectures with We Chat and used We Chat Public Platform to push relevant micro lectures to users for their mobile learning. In consideration of practical needs and feasibility, the author selected university career guidance as research basis to conduct practical research of pushed career guidance micro lectures for current university graduates through We Chat Public Platform. This thesis also analyzed and summarized the practical effect of this research. This thesis carried out discussion in five chapters.Chapter 1: Introduction; this chapter explains the research background, sign ificance, method and framework of this thesis.Chapter 2: Basic Concepts and Theoretical Overview; this chapter summarized the concept of micro lectures and the current development situation at home and abroad. It also summed up the concept and characteristics of mobile leaning as well as summarized learning theories in “We Chat Era”. At last, this chapter introduced the We Chat Public Platform.Chapter 3: Career Guidance Investigation of University Graduates and Current Situation Analysis of University Career We Chat Public Platform; This chapter summed up characteristics of university graduates. Through questionnaire, this chapter analyzed the data and investigated the needs of university graduates for career guidance. At last, this chapter conducted a statistical analysis of We Chat Public Platform of Shanghai Universities.Chapter 4: Design and Production of Interview Micro Lectures of University Graduate Career Guidance; This chapter summarized the general process of micro lecture design based on We Chat Public Platform by analyzing the feasibility of interview micro lectures on We Chat Public Platform. This part also explained the production process of We Chat lectures through two detailed cases.Chapter 5: Practical Effect Research of Career Guidance Micro Lectures Based on We Chat Public Platform; this chapter further analyzed and summarized the practical effect of this research by investigating learners through interview method.Chapter 6: Summary and Envision; this chapter summarized the research and analyzed the author’s deficiencies in the research process and hopes for further research.