Discussion On The Development Of Sanguang Mountain Outdoor Sports

30 years of reform and opening up, China has undergone enormous changes. Substance-based approach has been unable to meet consumer demand for national consumption, while people need to increase consumer enjoyment and mental health and other aspects of life. Therefore, sports tourism has become a fashion. Some areas have outdoor sports tourism resources so develop the outdoor sports,which not only could meet a variety of needs of nationals consumer, but also is a no-carbon polluting industry, that’s why outdoor sports tourism get attention and love from the government and consumers.Siguniang Mountain is located in western Sichuan Aba. The mountain has a rich natural resources and unique conditions for the development of outdoor sports. With actual local conditions, Siguniang Mountain region full use of their mountain advantages to develop and combine outdoor sports and sports tourism. Whether in international or domestic Siguniang Mountain region outdoor sports has quickly gained a higher profile. In recent years, Siguniang Mountain region is in transition areas upgrade period of the outdoor sports industry. Siguniang Mountain region has its own advantages and disadvantages. Whether seize the opportunities and meet the challenges of success, it relates to the Siguniang Mountain region’s future development prospects of outdoor sports industry.This paper summarizes the international and domestic overview about outdoor sports and sports tourism, and describes the concept and the relationship between them, that could help readers a deeper understanding of the connotation of outdoor sports. Through data collection and field research, etc and use of SWOT analysis,this paper objectively describes Siguniang Mountain region the development of outdoor sports industry’s strengths and weaknesses, opportunities and challenges. This paper presents Siguniang Mountain region outdoor sports development plan, including both of the development principles and the development strategies. On this basis, from the market point of view of the development of outdoor sports Siguniang Mountain region, the paper proposes scientific planning and sustainable development strategy. Finally, the Siguniang mountain region development of the outdoor sports industry is summarized, and prospects and relevant topics for further research are put forward.