Research On Brand Building Of MBA Project In

MBA education in China has gone through a journey of more than 20 years of development, as the pioneer, the role of the professional degree education in our country and even to a certain extent, represents the development direction of professional degree education, professional degree graduate education more than the first. At the same time, China’s MBA education in improving school-running level and ability, in the international influence is also growing, at the levels of certification and the level, depth and breadth of the cooperation project has showed vigorous vitality. But, with the increasing of the MBA training institutions in our country, various training institutions with the rail between competition has entered the white-hot stage, how to realize the differentiation development has become a realistic problem urgently to be solved. From the development of first-class business schools at home and abroad experience, brand building strategy is the inevitable selection for sustained and healthy development of MBA education in China.In this paper, we study the content mainly includes the following three aspects:first, from the literature of summing up the theoretical basis of this study, according to research on the theory of domestic and foreign existing research emphasis of this paper. Second, the brand construction of K University MBA program of internal and external environment in detail, and the analysis of the system; Finally, integrating theory with practice, put forward the brand strategy of the construction of the K University MBA program, and provide some useful reference for other MBA training colleges and reference.