A Comparative Study On The Operation Mode Of Nanjing Wushu Museum And Tae Kwon Doo Museum

By comparing the Nanjing martial arts gymnasium and taekwondo gymnasium operation status in quo, analysis of the differences between the two, compared to tease out martial arts gymnasium and aekwondo gymnasium on the operation pattern and the future development of strengths, weaknesses, opportunities and challenges, martial arts gymnasium operational countermeasure suggestions, in order to be able to martial arts industrialization development and offer reference for the martial arts culture spread.USES the literature material law, questionnaire survey method, mathematical statistics methods, such as martial arts school in Nanjing and the nature of business, business philosophy, the taekwondo gymnasium support, marketing strategy, propaganda way, organization management, teaching content, the study found that:1. More than martial arts gymnasium taekwondo gymnasium on the management idea of emphasis on inheriting the quintessence, fosters the talent, but the relative lack of market, consumer centered management goal, poor economic benefit compared with taekwondo.2.Martial arts gymnasium mainly cooperative joint venture, while taekwondo gymnasium in the majority with personal individual proprietorship.3. Taekwondo gymnasium money more independence and martial arts gymnasium is more cooperative, but will face and partner at the risk of economic disputes, cash withdrawals, etc.4. On the marketing strategy, martial arts gymnasium than taekwondo gymnasium on the lack of product’s personality, customized service, the promotion of the pavilion is more flexible.5. Compared martialarts gymnasium and taekwondo gymnasium relatively ignored on propaganda TV, Internet and other media, the effective use of less held in view of the customer’s business performance.6. Compare martialarts gymnasium is self management, self management, and other relative to the traditional management mode, while the taekwondo gymnasium adopts department division of labor and specialization management, etc. The basic mode of modern enterprise organization management.7. Martial arts school coaches higher barriers to entry and for a part-time job, and after induction of on-the-job training is less; The coaches of the pavilion have lower barriers to entry and more for full-time, and after induction of on-the-job training. Two, taekwondo hall is easier to adjust organizational management according to the change of market demand.8. The teaching content of the pavilion is unified normative with training content, etc. Martial arts building, by contrast, there are many different kinds of teaching content and action is relatively complex, coaches have their own expertise, each teaching content and not the same. So, difficult to form unified martial arts gymnasium in terms of teaching content.Suggestion to update management idea in order to meet the market demand, encourage individual proprietorship, improve the modern enterprise management system, develop personalized products and customized services, explore the operation rule of "Internet+martial arts", build new coaches training design, teaching content, teaching means innovation pattern.