The Study On The Development Stituation And Countermeasures Of Part Taekwondo Gymnasium In Beijing

Taekwondo development in China to this day, has been gradually transcends Taekwondo itself sports properties, in the market Horsevaulting, taekwondo has gradually become China's fitness market the most successful one of sports industry, and is so far completely on. Strength of market promotion of sports industry, as distinguished from the unidirectional by national professional league for background marketing market of other projects Such as:the CBA, volleyball, table tennis, Taekwondo in Beijing area development is particularly noteworthy, first Beijing's population density Big, consumption level is high, the culture grade high, in external things accept ability stronger, and relying on Beijing physical universities。Convenient, in the talents pool will have great advantage, and Beijing is our country's political center, is a relatively open. The area, advanced concept in the first time is accepted,Taekwondo introducing sports industry marketing idea after after a blowout type.After development bottleneck, market appeared no form scale effect, profit points less, various training form coexist, the target group In narrow, which further industrialization development for Taekwondo forward, through Beijing on-field tae kwon do gymnasium adjustCheck research found that some questions as follows:1 the Beijing area Taekwondo venues are not big but facilities are complete, and quite a number of tao hall can also provide participants provide high quality training environment, but not form a leader type training brand, market competition is still at the primary stage, formed not powerful market effect.2 Beijing has the well-known sports colleges and universities, for Beijing area of Taekwondo market provides ample Taekwondo instructor, but current coach heavy technique, mono-language together with Chinese kickboxing light the overall level is not high, so the club market high levels of Taekwondo instructor is lacking.3 Taekwondo is a kind of fashion popular culture composition more so a sport, so in marketing and communications aspects are paying more attention to youth market. As people fitness awareness enhancement and fitness markets mature with perfect, Taekwondo should maintain its own characteristics in the premise of attention to a wider population.4 in the tao hall management is not yet formed certain patterns, belong to the shift of operation, management concept and mode is to explore and hardships.5 Taekwondo market existing chaos phenomena, Taekwondo association, inadequate supervision of government agencies and lack of tao hall to sanctions and put a stop to it.