Research On Marketing Strategy Of Yangzhou D Education Company

Generally speaking,early education is a cultivation proces about the children’s development.By tapping the potential of infants and young children, their ability has been effectively improved, such as the character, language, art, intellectual, sports and some others. These advantages can help them grow better in the future. Every early education institution has a large business place, They are called early education centre or parent-child activity center. In China, the early education industry started in the last century, in the 21st century,it entered a rapid development stage. With the development of economic and social, people’s standard of living is getting better and better, people pay more and more attention to education.The proportion of education spending accounted for total household expenditure is a growing number.Parents hope their children can receive high quality education when the grow up. Many well-known domestic and foreign brands entered a rapid development stage not only in the first-tier cities but also in the second and third tier cities. A large number of local early education institutions also began to dominate the market. The market presents a prosperous scene,but the competition is getting increasingly fierce.as early education institutions, formulate scientific and reasonable marketing strategy will become the development, one of the most important things is exploring the suitable marketing mode for their own development and forming a system of development planning. Only in this way can they gain an unassailable lead in the fierce competition.The research object of this passage is Yangzhou D company, which specializes in infant education. The purpose of this passage is to formulate scientific and rational marketing strategy to help enterprise to win the superiority in the intense market competition with integrated marketing theor. The first chapter is the introduction, introducing the writing background,the purposes and significance of research, pointing out the methods and the content of the framework,giving a brief review both in abroad and at home. The second chapter define the concept and theoretical basis.The third chapter introduce the current development of Yangzhou D company.According to the macro environment and micro environment, analyzing the current situation and existent problems of Yangzhou D company.The fourth chapter is to draw draw lessons from the successful experiences of others, such as the Gymboree and East Babycare. Based on the market segmentation, target market selection,market positioning, the passage gives the final suggestions about the marketing strategy and the strategy for the implementation of key points and guarantee measures of Yangzhou D company. I hope this research results can not only provide useful help for Yangzhou D company in the future development, but also play a positive role in the improvement of inspiration in the marketing strategy of the other enterprises.