A Study On The Impact Of Customer Experience On Behavioral Tendency Of Kunming Commercial Fitness Club

With the increase of our country’s economic, there are many unreasonable factors which influence the consumers to make their own decision of consumption.In practice, consumption has become a multiple process for consumers’ life. Body building itself is a natural activity,and it can improve our body and mind and bringing much more experience for us.For those reasons,a lot of commercial body building clubs have appeared and become more and more popular.Now,a large scale body buliding is conducting like a ragging fire.But in the rat race of market,it is not easy for many commercial body building clubs to run smoothly.Itt’s meaningful for the sustainable development of commercial body building club by researching the consumers’ consumption experience and behavior tendency of commercial body building club in Kunming.This research took Kunming comercial body building clubs as its background,and took the consumers in body building clubs as its respondents. Now,we use four methods to do this esearch.To begin with we used documentary method to review some researches which have been designed.We have finished two work by drawing the lesson from previousResearch and asking for experts’ advice.The first one is about relevant Research definition. Consumer consumption experience in commercial body building is a emotional reaction existing in economic activity.And consumer behavior tendency is the tendency that consumer react to some special behavior.The second is that we designed a questionnaire about consumer consumption experience and behavior tendency in Kunming commercial body building clubs, and we also passed the reliability and validity.Then,we gave out the questionnares to 300 consumers of 15 commercial body building club in Kunming by using the questionnaire method,and we take our questionnaires back too.Next, we analysed 260 effective questionnaires’ data by using mathematical statistical method,and we got some results like these:(1)Commercial body building clubs in Kunming have appeared to different people coming here to strengthen their body;(2)The sense experience, emotion experience and action experience of consumers in Kunming commercial body building clubs have a great effect onintroduce tendency. Sense experience,emotion experience,thinking experience and realtion experience have a great influence on consumption tendency, especially emotion tendency;(3)The different sex,type of treatment age,education background and average monthly income after tax of commercial body building clubs’ consumers in Kunming have a great effect on consumption experience and action tendency.Finally,we give three running suggestions to commercial body building clubs according to the research results.The first is building a special atmosphere.The second is grasping emotionnal factors.The third is developing marketing pointedly.