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Analysis On The Operation And Management Of The Chain Commercial Fitness Club In China

Posted on:2011-11-15Degree:DoctorType:Dissertation
Country:ChinaCandidate:P J LiuFull Text:PDF
GTID:1117360305461562Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
Ever since the reform and opening-up, the market of health building has been developing quickly in the background of the rapidly increasing economy, strengthening consciousness of health, and support of the government. Demand of commercial fit clubs is rising with the introduction of the mode of chain management. The chain of commercial fit clubs has made a good development in the market. By acquainting the situation of commercial fit club chains, discussing the operational mechanism of the chain management in the present economic condition in China, and researching the mode of chain management of commercial fit clubs, this article aims to make a better service of the fit clubs and a promotion of sports business.In order to research the commercial fit clubs, this article involves several methods as follow:documentary data method, questionnaire method, social net analytical method, statistical method. The result shows:The number of club chains in different cities is closely related to the standard of local economy. The development of commercial fit clubs is influenced by politics, economy, and present social life. The juvenility of the chain system results in the majority of regular chain. And franchise chain is under developed. Franchise operating is a mode that can rapidly copy the successful experience of others. Factors like placing should be considered when a chain club comes out. Sales of membership and private training make a major part of the business volume, but the rate of extending membership is low. Second tier cities are potential consumers. There are no big differences between in and abroad club chains on hardware facilities. But there is still a long way to run for Chinese clubs on service and event development aspects. This article discusses commercial fit clubs innovatively on different visual angles including exterior, overlap, and interior, in order to recognize the interaction relationship between club chain's essence and other factors. The article also shows net analytical methods such as commercial fit club chain nets scale, density, contents, reciprocity and centrality. Health building business abroad has a long history and a high popularity, as well as mature experience on chain management. It fixes a price for normal level of consumption instead of fashion consumption in China.
Keywords/Search Tags:chain, commercial, health building, club, net analyze
PDF Full Text Request
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