College Students' Ideological And Political Work Incentive

Under the new situation, ideological and political work of university's student faces new opportunity and challenge. How to apply motivational theory to ideological and political work of university's student scientifically and rationally, thus give full play to the function that ideological and political work of university's student encourages, strengthening the substantial results of university's student's ideological and political work, is new subject and task that the ideology and politics worker faces.This article proceeds with explanation about motivation, points out meaning , characteristic and function of motivation, analyses main problems and their cause of university's student's ideological and political work ,and make a deep research on how to apply motivational theory to ideological and political work of university's student scientifically and rationally. A series of principles such as direction, equity, prescription, composition of forces and a series of methods such as object motivation, emotions motivation, competition motivation, rewards and punishment motivation should be focused on ideological and political work of university's student. Only in this way, we could give full play to the function that university's student's ideological and political work encourage, arouse and excite university students' enthusiasm and creativity greatly, promote the overall development of university students, and train them to be socialist builder and successor.