Man All Education Groups Experience Marketing Strategy Research

Experiencing marketing is a brand-new marketing pattern in today's society. As the industry competition becomes much more fierce, at the same time, customers pay more attention to the particular feeling and experience they could get beyond the product and service which enterprises offer. This special marketing need is booming. It brings the new developing room and new challenge to the enterprise.Experiencing marketing is a kind of atmosphere created by enterprises.Enterprises design a set of incidents and impel customers to become one of them and enjoy"performing".In the process of the"performing", customers will get an impressive and unforgettable experience because of their initiative participation. Thus,they can amortize value to enterprises for the experience that is won. Experiencing marking is the necessary outcome of society economic development.To carry out experiencing marketing ,enterprises must set up the mode of experiencing marking management and work out the contents of experiencing marketing combination.Take the training marketing for an example, this is a particular experiencing arena. As more and more companies getting involved in this profitable marketing, how and in which way to do better on the experiencing marketing, including the innovation, the strategy and ways to implement itbecomes the fist things.Genesis education group is the first company which brought the outward bond training from Europe to China, and it developed a new way of adult learning, which they call it experiencing learning. More than a decade has past, this training company developed a series of different training product and service. But as the competition in this industry is getting more and more fierce. How to maintain the advantages in this industry and develop a new and effective way to implement the experiencing marketing strategy is the most important to them.On the basis of integrating theory with practice, this thesis analyzes Genesis education group in two ways. The achievement they already gained and the problems they still have, and the practical strategy on marketing strategy they should adopt.