Internet-based E-commerce And Future Prospects Of The Operations Of Professional Football Clubs

As a new economic mode, e-business could integrate resources, economize cost and enlarge the force of enterprise. Football clubs abroad have already spread their popularity all through the world by e-business. In China, professional football clubs also attempt to combine their management and e-business, but theory instruction and systematic usage is absent. This thesis investigates all clubs of National Super Football League of China, research how they use e-business and draw the conclusion as follows:1. E-business can be combined with a number of aspects of professional football club. Through using e-business, clubs can open up new channels for their products, improve their reputation, increase value of their immaterial asset, fulfill the communication channel to outside, serve consumers better, provide comprehensive service to sponsors, improve their satisfaction and attract more investment and sponsors.2. Football clubs abroad have commenced extensive application of e-business and have benefited from it a lot. We could follow the lead of their mature mode.3. At present Chinese football clubs mainly use e-business to provide introductions of themselves, so the application level is only the primary level, which means only provide information for inquiry. Generally the service is not characteristic and lack of content that could bring profit.4. The laggard basic establishment, e-business environment, confused football circumstance and unadvanced idea of operators all influence the level of e-business application.5. Our football clubs must manage be managed well and reasonable means must be adopted.6. There is still huge space left for our clubs to use e-business. E-business will definitely be comprehensively used in football clubs.