The Status Of The Internet Era, Students Of Media Literacy Research And Training Countermeasures

With mass communication industry developing rapidly, the impact of the media on college students is increasing. The popularity of the Internet utilization makes digital network culture of our time become the emerging cultural identity. The Internet era to the media environment with its diversity, complex, entertaining, interactive and virtual attracts college students. It has become the world's most important channels to understand the external rapidly, and profoundly affect their behavior and social process. It is noteworthy that the media access to the Internet era has brought some new issues, such as virtual reality and the coexistence of the media environment easily lead to human relationships and network personality disorders Alienation; Indulging in the media, have a negative impact on the physical and mental health; Some of the media environment of violence, pornography, fans letter information caused information pollution and so on. These issues affect students the normal socialization process, warrants our close attention.The media in the Internet era of society, in the crucial stage of growth and development of the college students should strive to improve the media's ability to actively use, and learn how to correctly create media products, the information is ubiquitous on the main will and independent thinking, and better self-development, and serves the community. Students in media literacy education are the purpose of training them on the correct understanding and constructive access to the mass media resources. Many countries in the world have been successful in developing a media literacy education, and our work has just started this, media literacy education lack of practical experience and theoretical studies yet to be thoroughly. The media in the Internet era of society, in the crucial stage of growth and development of the college students should strive to improve the media's ability to actively use, and learn how to correctly create media products, the information is ubiquitous on the main will and independent thinking, and better self-development, and serves the community. Students in media literacy education are the purpose of training them on the correct understanding and constructive access to the mass media resources. Many countries in the world have been successful in developing a media literacy education, and our work has just started this, media literacy education lack of practical experience and theoretical studies yet to be thoroughly. Media Literacy Education from developed countries and regions advanced experience, the mainland of China will undoubtedly carry out the work of great significance.Under the present conditions, because college teacher forces both in the media and in professional students theoretical and practical knowledge have a considerable base and platform to serve as the initiation and promotion of qualified Chinese media literacy education leader and backbone. The higher level of culture of college students, thinking, knowledge structure, and value system are relatively mature, and have a strong ability to analyze and judge, university study also relatively high degree of freedom. Therefore, the introduction of university education in media literacy education courses in related practice, and gradually enrich our media literacy education resources and experience, the establishment of a mature framework of the mass media literacy education system is not only conducive to improving the quality of the students themselves will also be conducive to promoting media literacy education in the whole the launching of the community.From college students media consumption behavior and cognitive understanding of the media, the media's assessment judgment, in the use of the media, such as the ability to communicate aspects of the media literacy students with the status quo, reflect on the existing problems and the reasons for proposed college students media literacy education should uphold the core concepts and should grasp of the main content, and media literacy students established system of measurement was discussed. For media literacy education will be carried out, the papers of students in media literacy education channels, from the college, community, the media, families, and college students the perspective of its own building made a number of ideas and proposals, with a view to the media literacy education in the theoretical study and practical benefits.The author of the long-standing issue of concern in the process of writing theses accesses a large number of Chinese and foreign literature, media literacy education at home and abroad on the history, practice and research of a relatively clear grasp, and attempts to apply the theories of mass communications, education and dissemination of learning from the perspective of improving with college student's media literacy strategy, rich media literacy education theoretical content.Media literacy education in China in the new century is the spread of education and the new challenges facing this education topics in the past 20 to 30 years have been the world's universal attention, in our research on this issue has just begun, in practice, almost a blank, but as long as college students earnestly learn from foreign media literacy the successful experience of development of education, think calmly China's education system and cultural atmosphere, the media environment, colleges and universities actively carry out media literacy education, social conditions and environment provide, the active participation of the media, parents close cooperation, especially college students earnestly strengthen self-construction, I believe we will be going out a university student with Chinese characteristics and the road of media literacy education.