Research On Media Literacy Education Strategy Of Minority Middle School Students

Under the new media environment,the mass media represented by the Internet is a powerful external factor influencing the youth.As teenagers are not mature,they are easily influenced by bad thoughts and behaviors.Educators and media researchers have noticed this phenomenon,and media literacy research has also been applied.However,in the domestic research on media literacy,economically developed regions account for the majority,while economically backward minority regions are rarely studied.In China's minority autonomous regions,the media is relatively backward.In view of the actual situation of economic and social development in minority areas,media literacy education has significant positive significance for the development of minority areas.Against this background,it is urgent to popularize media literacy education among minority students.However,at present,minority students in China do not know enough about the new media and have a low level of media literacy.In order to improve their media literacy ability,it is necessary to let them have a certain understanding of this concept and help them understand and use the media forms that are common in life.After cultivation,they can better use the media to express themselves and achieve their own development.Based on this problem,this paper,by using the method of empirical research based on TAM(technology acceptance model)to investigate the influence of ethnic minority area middle school students' network factors that contributed to the specific behavioral intention,on the basis of the original model of new media access","media evaluation","medium","family","school" five variables,and the above variables as internal factors and external factors in two dimensions.Finally concluded that perceived usefulness,perceived ease of use,media access,evaluation of media,media use affects,family,school and network participation between has a positive influence on behavioral intention,so this research suggests that junior middle school students media literacy and social impact of the individual is one of the important reasons affecting junior high school students to participate in the network,thus three aspects from individuals,schools and families to ethnic minority areas of junior middle school students media literacy training path related Suggestions are put forward.