Research On The Students’ Media Literacy Education Under We Media Age

The concept of Media literacy has been focused and researched in various fields since it is introduced to China, which is also gradually regarded as the basic quality of modern citizens. Especially, with the coming of we media era, the audience is no longer a one-way information receiver, but also become a disseminator, which even acts as the role of a media. As the we media platform has such advantages, which is also disadvantages, it puts forward higher requirements on audiences’media literacy, and makes media literacy education face more severe challenges.In this paper, it is integrated use of the Rogers humanism learning theory, cognitive structure theory of audience and the uses and gratifications approach, using the methods of literature research and questionnaire survey. In the micro-blog using status among college students, which is based on the empirical investigation, it describes and analyzes the college students’ media literacy status quo, characteristics and existing problems in we media age, and then puts forward education goals of college students’ media literacy in we media age:to take "learning about media knowledge, identifying of media information" as the foundation, to take "building critical thinking to make good use of media" as the key point, to take "promoting the conception of media participation" as the core. Finally, this study from the perspective of school education puts forward "giving priority to classroom education, taking activities permeation and self education as complementary, and forming a complete set of evaluation system to support" with the basic framework of ideas for the localization path of students’ media literacy education under we media age.