The Cultivation Of Healthy Consumption Concept Of Social Transformation Among Children And Youths

The Sixteenth National Congress of the Communist Party of China issued an important strategic thinking, namely, the Scientific Concept of Development, and report of the Seventeenth National Congress of the Communist Party of China has even more made of resource conservation, environmental protection and ecological construction in a very prominent position. We should not only start with production processes to build resource saving type society, but also we should take into account the consumer link. As one huge consumer group in the whole market, the young are building their outlook on life and values, so their thinking and methods of consumption are in a volatile, immature stage. If we want to carry out the conservation-oriented society and guide consumption of the whole society, it is necessary to teach and help the young to build up the healthy consumption concept and the thinking of"Proud to work hard, shame to waste and extravagance."We must analyze and research how to teach the young to build up the healthy outlook on consumption, how to guide them to consume reasonably and healthy.The paper begins with the definition of consumption concept and then sums up the logical and theoretic relationship among Consumption, Consumption Concept and the Healthy Consumption Concept, and the healthy consumption concept consists of the concept of moderate, green and sustainable consumption. Then, it forms four factors to prove that to guide the young to build up the healthy consumption concept has a great practical significance, these four factors are that the healthy consumption concept can help the young to prompt the fine diligence and frugality tradition, to build up a correct outlook on money, to build up a healthy outlook on communication with others, to enhance their awareness of the important of environment protection. The following part analyzes current young people's spending situation under the transformation of whole society, and it describes the situation pro and con, that is, the positive impacts of healthy consumption concept are that the proportion of spirit, personality and developing consumption trends upwardly, the purchase decision-making capacity of consumers become strong; the negative impacts of bad consumption concept are that the young are easy to have misunderstanding on consumption, many of their consumptions are blind, followed, comparisons, swanky, interpersonal relationship and selfish, and damaging to the nature environment. All of those misunderstanding above are caused by many factors, such as the content of consumption lessons in school are no practical, the guidance of parents are incorrect, there are many bad consumption behaviors in the market. Based on above analysis, for solving those problems, the school, the family and the society must work hard together, that is to say, all schools should intensify the publicity and education of healthy consumption outlook to their students, all parents need to guide their children how to spend reasonably in their everyday life and the whole society must try hard to cultivate a good consumption environment. This education network which consists of all schools, all parents and the whole society, will efficiently teach and help the young to build up healthy outlook on consumption during current social transition period.