Research On The Education Of Contemporary College Students' Network Consumption Concept

The rapid development of Internet technology has not only brought about tremendous changes in social production methods,lifestyles and ways of thinking,but also brought about profound changes in people's consumption patterns,consumption behaviors,and consumption concepts.Internet consumption has become one of the most important forms of social consumption,and contemporary college students who are growing up with the rapid development of the Internet are one of the most frequent and active groups in online consumption.As one of the special groups of social consumption,contemporary college students' online consumption concept is not only an important expression of their consumption orientation,but also a vivid portrayal of their world outlook,outlook on life and values.The problem of education in the network consumption concept is not only related to the growth and success of college students,but also a major issue concerning the overall development of college students.The issue of education on the concept of network consumption should not only become an important part of the ideological and political education work of colleges and universities,but also an important work content that society,families and individuals cannot ignore.Therefore,studying the education of contemporary college students' online consumption concept not only has important theoretical significance,but also has important practical significance.Based on the Marxist theory of consumption,this paper draws on the traditional consumption culture of Chinese culture and Western culture,and uses the literature research method,inductive research method and empirical analysis method to educate contemporary college students about network consumption,network consumption concept and network consumption concept.the study.On the basis of expounding the consumption,network consumption,consumption concept and network consumption concept,the article sorts out the current situation of contemporary college students' network consumption and network consumption concept,and then analyzes the bad tendencies of contemporary college students' network consumption concept.Finally,the goal and countermeasures to strengthen the education of contemporary college students' online consumption concept are put forward.It is pointed out that contemporary college students should establish a rational network consumption concept,a saving network consumption concept,a moderate network consumption concept,and a green network consumption concept.In order to achieve this goal,we should play the combined role of universities,society,families and individuals.Taking college as the leading factor to correctly guide the network consumption concept of college students;forming a scientific and healthy social consumption atmosphere with the society as the background;using the family as the assistant to make the "leaders" of the rational network consumption of college students;strengthening the self-network consumption concept education of college students with the key of the individual.