| MBA education is a professional diploma program originated in the United States. As an important part of higher management education program. MBA has experienced a history of nearly hundred years. A course system has been developed to a rather perfect extent in MBA programs in European and American universities, with a theoretical background covering economics, management, natural sciences and humanities and the contents of the courses ranging across various aspects of the business operation, and has manifested the market economy characteristics and the requests. The MBA education has become the developed country management education the key point. The MBA graduates become the management institute the staple products, which have played the vital role in the various countries' economical development. Compares with the developed country, our country MBA education start is later, only some several years development history, but develops rapidly. Our country MBA education is shouldering for our country market economy construction raise large quantities of qualified managerial talent's heavy responsibility, needs unceasingly to reform and in the exploration foundation gradually forms conforms to the China actual situation, the adaption socialist market economy system request, the education pattern which connects rails with the international management education. At present the MBA colleges and universities unceasingly are increasing, school form and school type diverse, but various colleges and universities synthesis strength and the school condition are irregular. How looks for the accurate localization to complete the MBA project of the A school, how with international connects rails seeks the bigger development space, is question which we urgently awaits to be solved.This article first proposed the present paper research background and the practical significance, then summarize the theory through the theory which comprehensive elaboration present paper writing follows; Carries on the internal environment, the external environment using the baud five strength analyses model to the research object conducts the careful comprehensive research, summarizes the superiority, the inferiority, the opportunity and the challenge using the SWOT analytic method which the MBA project future will develop; And utilizes in the market marketing the market to subdivide the theory, through colleague's industry development pattern carries on the comparative analysis to the A school province in. found A the school MBA project the localization. Thus designs A the school MBA project the overall developmental strategy mentality, is clear about the strategic target of A school MBA project, the strategic skeleton, the strategic key point, finally determined A tschool MBA project future will develop the strategic direction, will formulate a series of pointed strong countermeasures and the measure according to according to this the strategic direction guarantees A school MBA project to achieve its strategic target. |