| This article aims at a practical and feasible layout of the function of the 2008 Olympic Games official website(www.beijing2008.com) during the year of 2008,through a study of its current function status and the internet development trends in and out of China.According to the conception of "Environment-friendly Olympics","Technology-empowered Olympics" and "Culture-enriched Olympics",developing direction should be defined,special need by different colony should be catered for fully,conception of serving Olympic extended family should be stressed.The function of 2008 Olympic Games official website should be designed including serving all kinds of readerships,especially include serving callan and physical disabilities readers, which is the materialization of spirits of Olympic and humanities.Through the analysis of function setting of official website in existence,this article draw the conclusion that the function of internet distributary based on p2p and load balance should be improved and service of geography information should be added.This would greatly increase the effect of issue and science content.By using business function of Athens Olympic official website for reference,this article make suggestion that stepwise work should be done by considering the traits of internet business in China.The function mainly include ticket-selling,merchandise-selling,popularizing the song specials of the Olympic official,protecting goods of the Olympic official.This article tentative plan the exploitation of the 2008 Olympic official website,which suggests that more marketing business tap should be made to enrich the function of website and develop the payoff channel on the base of ensuring the inhere news and other basic services.Because the influence of 2008 Olympic game is great,propagandizing function and the setting of the website should be thought much of.More safe level,'more feasible,more rigor design of website should be executed regarding security consideration.Whether technical tactic or management strategy,political reliability should be emphasized mostly.In addition,This article also present some new thinkings about Post-Game utilized and trend of mobile Internet.It is expected that based on the effort,a strategic plan and overall blueprint for the next few years will be formed,so that the BOCOG network will be able to face the technological and market changes and operate in a right direction to fulfill all its undertakings.It is hoped that the article will provide a kind of reference for the Games-time website of the Beijing Olympiad. |
PDF Full Text Request