China's Sports Agent Training

The gradually development of China's economy, athletic and mass sports creates unprecedented market environment for its sports industry. China's sports market is also expanded during the process. Sports brokerage is an essential result for the development of sports improvement and it will still affect our market economy. The city of shanghai has booming economy and opening sports market, its sports brokerage development level is at the top of list of deferent cities of China. Shanghai's sports brokerage unavoidably has problems, because it's still in primary stage. Sports agent is a key element of sports brokerage. The question of how to cultivate high quality sports agent is important to develop Shanghai's sports brokerage.The paper involves literature review, questionnaire and expert interview to state the current situation of sport agent cultivation in Shanghai. It also analyzes the problems of training course in Shanghai. Besides, the paper discovers the problems like: undeveloped training idea, lacking of practice way, unbalanced tutor resource and monotonous training agency, which will result in reducing the quality of sports agent in Shanghai. The paper proves that cultivation of sports agent by colleges and universities is practicable. It's a good supplement for training course in Shanghai. The colleges and universities in Shanghai have superiority and inferiority on cultivating sports agent. According to Shanghai's practical situation, the paper puts forward several countermeasures on cultivation of sports agent through questionnaire in order to increase the quality of Shanghai's sports agent.