Commercial Fitness Club In Shandong Province Status And Development Strategies

Taking use of the methods of document collection, on-site observation, interview and logic analysis, this thesis introduced the researching effection from seceral aspects which includes the whole distribution of commercial fitness clubs in Shandong Province, their managing situation, the basic condition of instructors and members, and the specific questionnaire research to Impluse Fitness Club. The aim lies in that it could obtain the basic condition of commercial fitness club in Shandong Province, strike its superiority and disadvantage, so that provides theory reference for the sustainable development of commercial fitness club.The main conclusion of this thesis concludes the following:First, the whole distribution of these fitness clubs owns several features. There are more bigger fitness clubs in southeast of Shandong which are also concentrated, the inland are on verse. Bigger scale clubs have more advanced equipment and more standard management, and smaller ones are on verse. The higher in price, the better service attitude and more members, the lower ones are on verse.Second, the main reasons that some clubs have no influence management are that the improper usage of equipment, the improper allocation of staff, the unsuitable institution and the lackage of message transfer.Third, The management and promotion forms of these commercial fitness club are diverse, however, their developing levels are varied and the prices of membership card are very different. The main economic orgin are selling membership card and personal teaching classes. Wage paying to staff and detriment of equipment are chief payment of commercial fitness club in Shandong Province.Fourth, the structure and the orgnization of fitness club is rather comprehensive. And the job applying system is rather flexible. However, the requirement on educational background is vague which coming with requirement of high capability. Most administer are young and professional, however, it lacks high educational background administers.Fifth, the features of instructors in Shandong Impulse Fitness Club contain the following, male is more than female, the professional ones are more than part-time ones, the college educational background ones is similar to these with undergraduate educational background and there lack graduate educational background fitness instructors. The average wage level of most instructors is low, which concentrates from 1000RMB per-month to 3000RMB per-month. Most instructors have more personal teaching classes than group teaching classes.40.7 percent instructors have less than five classes per-week. The longer teaching experience, the higher wage.Sixth, the gender of members in Shandong Impluse Fitness Club has little difference. The male member contains 50.3% and the female member contains 49.7%. The age of club members concentrates from 25 to 40, and the wage level of major club members is more than 5000RMB per-month. There are 36% club members work in enterprise,17.4% club members work in institutions,15.4% club members work for themselves and teachers and students are the least which only contains 9.4%. those who married and have children are the main part.Seventh, the reasons that club members quiting from club contains under control elements and out of control elements. Elements that out of control are club members' address change, job transfer and no parking site. Elements that under control are limited instructor level, unpersist exercise and lackage of parking site. What's more, about 17.5 percent club members are unsatisfied with the service in club.