| With the rapid development of economy and the improvement of people's living standard, people's consumption structure and consumption view occurred a great change. Poor college students as a special group, their consumption structure and consumption view has characteristics of what has been not enough attention.Chongqing university of posts and telecommunications impoverished undergraduate students as part of the group, whether in behavior, thinking and way of life have some similarities. In this paper, on the basis of literature review and investigation by questionnaire interviews as a means of investigation and study of chongqing university of posts and telecommunications full-time undergraduate of 146 poor students, poor students of the consumption structure and consumption of target, consumer spending several methods about mastered the poor students of the overall consumption of characteristics and problems found, and through the analysis and put forward the countermeasure and the suggestion, may be to strengthen its consumption idea, make it up and chi, healthy kind of rational consumption.This study, based on the investigation found that some problems and offers possible solutions, and draw the conclusion:(1) of the consumption structure and consumption questionnaire "has good reliability and validity.(2) than poor college students in poor compared to the more diverse sources of consumption, to supply the reliance of the family is not high, the impoverished parts by loans, subsidies, the way to solve the work-study learning life is the source of economic problems. But there is still a poor life very little money every month.(3) students view is a multidimensional multi-level structure. This research in the symbolic consumption goals, experiential, economy, functional and consumption by means of advanced, planning, save sex seven dimensions reflects the current status and the consumption of impoverished college students with the poor students view.(4) in the aspects of poor college students pay more attention to economy applicable view, pay no attention to pursue individuality consumption, in general, could make ends of consumption identities is not high, the consumption idea relatively conservative.(5) still exist in a poor college students in the survey showed on this phenomenon, need through causes for further analysis. |
