| "Triple play" was first proposed in 1998 by the professor Zhou Qiren of Peking University. In 2010, the State Council has issued several policies to support it, such as "to promote the integration of overall plan" and "triple play pilot scheme". But it has less progress in the resent 16 years.During this period, the telecommunications industry has experienced several times of reorganization, and today there has been three operators China Telecom, China Mobile, China Unicom.In the late 2013 and early 2014,19 private enterprises awarded the virtual operator’s license. We are waiting to see how they would influence the market in the future. In April 17,2014, China Broadcasting Network was formally incorporated. Before this, there is no national company to coordinate with other industries. It should play an important role in the development of triple play. In the past twenty years, Internet has developed quite rapidly and has become a part of people’s life. There are more than 600 million Internet users in China, covering 73% of the city population and 25% of the rural population, and covering more than 80% of the young people. Internet and mobile internet began to change world.The age of information, the telecommunication network, broadcast television network and the Internet are affecting people’s lives and social development. Triple play involves a series of the adjustment of the industry chain while every enterprise is facing opportunities and challenges. How to share the cake could be a problem to Nanjing Telecom. At this time when mobile Internet and other emerging industries take fast development, Nanjing telecom needs to grasp the opportunity, occupy the initiative in the layout of the industrial chain and apply better service. This paper will study the Nanjing telecom business development strategy of triple play, using the industrial chain of knowledge, SWOT analysis theory to analyze the development strategy of Nanjing Telecom. |
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