| Although China’s elevator industry started late, but with the rapid economic development of reform and opening up, never to lift output of more than Y90 billion this year, such as the elevator industry production sets the amount of sales profits and total profits are growing year by year. This feast elevator companies are lucrative. With the advance of urbanization, elevator manufacturers sales growth has dropped from the original double-digit growth to single digits, but the cumulative increase in the elevator ownership. Elevator industry will assume a huge ladder in normal use, the safe operation of the task. Elevator life is limited only by careful maintenance, renovation of timely in order to maintain and extend the life of the elevator. Elevator companies will face a new ladder-based manufacturing enterprises transition to repair and maintenance, transformation-based service-oriented enterprises. In the fierce competition in the elevator industry, in business transformation and upgrading of the time, challenges and opportunities, this paper presents research to help make the company a lift Oswald West appropriate strategic decisions.Elevator industry in service jobs, including elevator maintenance, renovation updates. Renovation of the technical requirements of a business with high profits is also high. Transformation of the business development level elevator lift will be a performance in which the enterprise important position in the industry. Therefore, Elevator Company to increase and strengthen the development of the transformation of business is to lift business trendsBased on the characteristics and development trend of the West Oswald elevator renovation business development strategies were studied. The article first analyzes the latest developments in the elevator business transformation in the elevator industry, a brief overview of research on enterprise development strategy important theories and ideas. Then weaknesses and analyze competitive products for the elevator core transformation of business advantage. Finally, the development of relations with the West Otis Elevator Company’s vision of business transformation and application of theory to develop a comprehensive strategy for the development and evaluation of three strategies elaborated a comprehensive strategy applied in practical work, which not only give West Otis transformation formulating business development strategies and give the other elevator companies formulate development plans provide references. |