The Research On Development Strategy Of Yungtay Elevator Company

The elevator market of China is the largest in the world, the prosperity and rapid development of the market cause the fast growth of a number of elevator companies, including Yungtay. The elevator industry of China is highly competitive, which is facing many problems, the development of the industry may be a new situation. To elevator companies, the opportunities coexist with challenges. The research topics this paper presents will help to make appropriate strategic decisions of Yungtay.This paper want to explore the opportunities, threats, strengths and weaknesses facing the company, and institute a new overall strategic objectives of Yungtay, by analyzing the macro environment, industry environment and internal environment of Yungtay, and using Porter's Five Forces Model and SWOT portfolio analysis method. The energy-saving elevator is a focus of development of Yungtay, and extending the industrial chain at the same time, exploring the elevator maintenance market and elevator accessories market, and will complete the location and building of factories in the central and western regions of China. In order to ensure the implementation of the overall enterprise strategy and business strategy, it is recommended that the corporate finance department, human resources department, technology research and development department, production department and marketing department needs to carry out the strategic adjustment of functions.Yungtay Elevator Company quickly became one of China's top10elevator manufacturers by self-development and getting rid of Japanese control. But the development trend of Yungtay slowdown in recent years, more because of its own deficiencies, especially lack of advanced management. Such like Yungtay, If Yungtay Elevator Company focus on the enhancement of management capacity at the same time, the prospects will be brighter. Strategic recommendations proposed in this paper are available to Yungtay Elevator Company as reference.