Research On The Development Of Apple Industry In Yuncheng City Based On SWOT Analysis

With the development of economic globalization, for the allocation of resources in the world, in order to make full use of the resources reasonably, which has caused the current world apple industry appeared the trend of transfer from developed areas to less developed areas. In the perspective of the world, China’s apple is all agricultural products can form the monopoly position in the world, even is the main product only.Apple as the country’s leading agricultural industry in Yuncheng City, it is the leading industry. The apple industry has become a pillar industry of rural economy in Yuncheng city and the advantage industries of national economy. After years of construction, the apple industry in Yuncheng city has some advantages of scale and level of development. However, according to the national construction requirement Apple industrial belt and Yuncheng city bigger and stronger apple industry target, its development still exist many problems. Study on Countermeasures of apple industry construction in Yuncheng, suggestions for the government decision-making advice, promote the development of apple industry in Yuncheng City, is the purpose of the present study.This study is based on the theoretical research and empirical research, qualitative analysis and quantitative analysis together, to do an in-depth analysis of the Shanxi apple industry in Yuncheng city. In the content in the first chapter, carried out to determine the background and significance of research, the literature review, theoretical basis of the analysis in the second chapter, the third chapter describes the current situation of the development of apple industry in Shanxi city of Yuncheng Province, the fourth chapter has carried on the SWOT analysis to study the subject, the fifth chapter puts forward some suggestions and Countermeasures for the development apple industry in Shanxi Yuncheng city problems.The main innovation of this paper is on the basic theory of industrial economics as the foundation, related method integrated with regional economics, introducing the research subject, the development of apple industry in Shanxi of Yuncheng city as the present analysis, the analysis of SWOT is carried out, put two and two together. At the same time, consider upgrading the tourism industry strategic thinking and concrete steps, finally for the development of apple industry in Shanxi city of Yuncheng put forward new ideas. In addition, this paper attempts to use charts and data to reflect the nature of the relationship between things.