Research On Marketing Strategy And Strategy Implementation Of Inner Mongolia Z Power Plant

China implemented a power reform in 2002, the original of the power industry transformed into "separation of generation, bidding," the electricity market. By 2015, the state approved a Shenzhen as the first electricity transmission and distribution reform, so that the power system reform and a step forward. The new electricity reform program before the country abandoned the unified management, power resources has been optimized integration between the power companies to introduce competition, but also increased the power enterprises operating difficulties. At present, the Chinese economy downward pressure, has entered a crucial period of transformation and upgrading, and a comprehensive reform of the economic slowdown direct impact on the electricity market, the state for this situation is actively promoting the new power system, along with the new electricity reform program the introduction of competition in the electricity market will be more intense, the contradiction between power production and power demand will be more intensified. How to respond to these changesand better resolve conflicts is mainly engaged in production and demand challenges that Z power plant in Inner Mongolia currently facing.Marketing strategic choice and strategy implementation of this Z power plant in Inner Mongolia for the study, the combination of theory and practice, a concrete analysis of the current situation and Z Power Marketing internal and external environment, for the electricity commodity characteristics and western Inner Mongolia Power Grid electricity market operating rules and learn ordinary commodity marketing strategy to face the new situation to develop appropriate marketing strategies Z power plant. Hope that through market segmentation, target market selection and market positioning to determine the marketing strategy Z power plant, while the development of relevant marketing strategies, product development strategy through expansion of services; increase their market share through price strategy, enhance economic efficiency; through channels there is a policy risk analysis; coordinate social relations and government relations through public relations strategy, while strengthening partnerships with large power grids and electricity customers. Finally, through a series of safeguards to ensure that the development of marketing strategy can be successfully implemented.Hope that by studying this paper, can be more clearly comb corporate marketing strategy development context, find a more suitable way to resolve the relationship between electricity production and demand, and also to provide useful thinking for the smooth development-oriented enterprises and industries.