Research On Marketing Strategies Of TL Power Plant

China has started to reform power system officially since 2002,and as a result,the competition has been involved in the course of power enterprises' operation.With continuous deepening of power market-oriented reform,how to strengthen power generating enterprises' power marketing,ensure sound,stable and rapid development of power enterprises have become prime tasks for power enterprises.The stipulation and implementation of new power system reform scheme will make the competition in power market more intensive,while stipulating contradiction between power generation and power demand.How to effectively handle these contradictions and solve these problems are major working difficulties in marketing for TL power generating plant.The paper makes relevant researches according to marketing strategy of TL power generating plant.Combining with uniqueness of power commodities and operation rules of current northeastern power market,while referring to marketing strategy of normal commodities,this paper makes proper marketing strategy for TL power generating plant.The paper makes macroscopic marketing environmental analysis to political environment,economic environment,social environment and technological environment according to marketing environment;and makes analysis to industry market and competition environment of TP power generating plant.The analysis to enterprise's internal and external marketing environments proceeds from aspects of the aspects of current target market,employees,facilities,capital,raw materials and so forth.Meanwhile,it also analyzes marketing strategy of TL power generating plant from aspects of products strategy,price strategy,channel strategy,target selection strategy and so forth.Applying SWOT analytical method to analyze merits and demerits of marketing environment and marketing strategy of TL power generating plant and analyzes its future development chance and threats.It finally proposes improvement suggestions to marketing strategy of TL power generating strategy through analyzing these problems.The paper reviews marketing strategy of TL power generating plant and finds its marketing strategy improvement in the future,specifically,including expanding target market and service through products strategy' improving market competitive ability by electricity price strategy;analyzing predicted risk for improving economic interests through channel strategy analysis;improving market competitive ability through decreasing cost strategy;through marketing talents cultivation strategy to promote scientificalness,effectiveness and so forth of marketing strategy formulation.It hopes that the research could play a degree of referential role in making marketing strategy for TL power generating plant in the future.