Research On The Development Of Cross - Border B2C Electric Business Platform In China

This article focuses on the problem is the development of cross-border electricity suppliers in China, and through SWOT analysis pointed out that the development of B2C cross-border electricity suppliers in China, and then draw on the successful cross-border B2C mode of two kinds of cross-border B2C, Lanting Pavilion and Alibaba’s rapid sales pass, indicating the development direction of China’s B2C cross-border electricity suppliers.This paper is divided into five parts. The first part is the introduction of this paper, which is based on the background of research on the development of B2C cross-border electricity suppliers, as well as in the context of the study of the meaning of cross-border electricity suppliers B2C. The second part of the development of the B2C cross-border electricity suppliers in China, including the development of the status quo, including the development of scale and characteristics, etc.. Based on the analysis of the present situation, this paper analyzes the advantages, disadvantages, opportunities and threats faced by SWOT in the development of B2C cross border electricity suppliers in China, and points out the existing problems in the development of B2C. The third part analyzes the successful model of the typical B2C cross-border electricity suppliers-Lanting Pavilion set potential and Alibaba’s global sales pass, analysis of its mode of operation, the two models are evaluated, and through the successful experience of the summary of the B2C. On the basis of case analysis, this paper puts forward suggestions for promoting the healthy development of China’s B2C cross-border electricity suppliers from two aspects of industry and enterprise. Finally, the paper summarizes the whole thesis, and briefly expounds the conclusions of the paper, and points out the shortcomings of the paper and prospects the future research.