A Study On The Transformation Of NY Network In

Facing the current global financial market competition intense situation, together with the full liberalization of domestic financial industry in 2007, is A retail business has gradually become the strategic choice of major commercial Banks, in order to meet customer demand, improve the bank’s appeal, improve customer satisfaction, A city of NY bank aware of the importance of the network transformation, and transformation to implement outlets throughout the city.Quoted in this paper based on the theory of commercial bank branch transformation, combine the experience of the transformation of the domestic and foreign commercial Banks, on the transformation of A city, NY bank all aspects of research. First to NY bank management present situation analysis, A city in the process of data collection using the methods of field investigation, customer interview, including the retail business, human resources, customer resources and relationship maintenance, the capability of network data, through the above analysis of A city, analyzes present problems of the NY Banks, found that the current branch in A city, NY bank service ability, marketing ability is insufficient, customer relationship maintenance, etc. For A city NY bank has to carry out the transformation of the work is carried on the correlation analysis, understanding the present A NY city Banks during the early transformation measures taken and bring the change, the problems and their causes in the process of transformation with specific analysis, found that transformation of the difficulties and obstacles. Combining the above analysis, formulate A NY city bank new transformation scheme and transformation goals. From site personnel, identify recommended process, guide the triage process, service marketing, customer relationship maintenance processes of different links such as working in detail in this paper, the network transformation, form according to the scientific and perfect transformation scheme. Scheme based on the above transformation, to the transformation of A city, NY new bank branch in the work, stressed that the key link to the especially in customer relationship maintenance, network business process combing, counter service levels, customer satisfaction, etc, emphasized, and to the transformation of A city, NY bank implementation of security systems and risk solutions were analyzed.This study is to combine A NY city bank management present situation and existing problems of the current, and based on commercial bank branch transformation theory, and build the system, the science city of A NY Banks transformation plan, the research on the transformation of A city, NY bank work has A certain theoretical guiding significance.