Research On Sales Team Management Under Micro - Agent System

Wechat-business is based on public and WeChat friends’ mobile electricity model of socialization, in recent years, wechat-business development momentum is fierce, a lot of people are active or passive business industry for pie. Wechat-business’ products more diversification, involved people widely, using social network coverage to purchasing group and bring business to a large number of wechat-business merchants to benefit from. Along with the advent of the era of WeChat, causing numerous merchants into wechat-businesses, promote the development of the wechat-business. According to the situation for now, along with the popularity of smartphones and WeChat, wechat-business has become the pioneer of the development of mobile e-commerce and leading, and at the same time have the mobile electronic commerce and traditional retail industry’s ability to compete. Wechat-business expansion, meanwhile, also raises some questions: how to assure the quality of the goods, distribution channels, how to legalization of the channel, how the merchant’s credit cab be assured and how after-sales service guaranteed, etc. So, in view of this situation, this article will focus on wechat-business aspects of the management of the marketing team, the healthy development of the intention to wechat-business industry to provide a guiding idea. It starts with wechat-business concept, then expounds wechat-business development present situation and forecast the trend of the development of wechat-business in the future and bring the concept of agency system and sales team management, and then select represent the traditional marketing mode of marketing model, agency and wechat-business marketing model of three cases were analyzed, and find out the existing disadvantages of wechat-business agent system management mode, summarize the wechat-business agency system under the sales team management experience, wechat-business sales team how to get the conclusions about effectively management. The existing of new things on behalf of the society is progressive, some problems appeared in the process of new growth is inevitable. Regarding wechat-business, they should get more guidance in order to have healthy development.