Wechat-based Business Marketing Platform

10 years ago, the computer is almost the only internet terminals, but with the IPhone and all equipped with the Android smart phone system has completely changed the status quo. With the popularity of 4G networks, mobile terminals have replaced the desktop computers to meet people online access to information, watch the video. According to the Ministry of industry statistics show that early 2015 mobile phone users reached 1.29 billion,3G/4G subscribers reached 640 million. In today's diverse information channels, the influence of traditional media has been declining, the Internet's convenient, timely and full advantage of the diversity of new media, in the context of the rapid development of mobile Internet, various Internet companies have also engaged in a fierce competition, launched its own mobile phone APP seize the market, but only a Wechat can come out on top. Wechat marketing in recent years, the rise of a new thing, it uses a large number of Wechat users, covering a wide range of simple and rapid propagation characteristics at low cost, high efficiency, the promotion of complete corporate culture, products and the like. Wechat has become an important information carrier, for enterprises, Wechat has become a good tool to maintain customer. Enterprise information can be spread at breakneck speed through Wechat letter, and the cost is very low, consumers can use this platform to get information, and feedback problems, online interaction, so that you can settle down to the customer, the enterprise's long-term development It has great significance.Currently Wechat public No. There are three types:service number, subscription number and business number. Due to the special nature of enterprise numbers, only in-house use, it is not a subject of the present system. Pros and cons of the service number to distinguish between and subscription number, and two accounts, the paper will be discussed later in the content.This is the proposed construction of corporate marketing systems based on Wechat in the business needs of large background, information-based management, integration into the modern information dissemination patterns and ideas, based on the current network environment and business needs for system technical architecture and functionality of architecture design.The main technical architecture to consider what the popular Web technology to enhance the load capacity of the system, try to make the system modular, enhanced scalability and maintainability. In full consideration of the project background and its development and design issues faced on the basis of the analysis of the functional requirements and non-functional requirements, and the system requirements and use case diagrams in flowchart form described in detail. Integrated current popular Web application tools, technical feasibility of the construction of the system for the overall analysis, fully consider the use of popular Web application development software, enhance system stability and availability.The purpose of this paper is to build an efficient reusable enterprise-based Wechat marketing system, in consideration of the needs of big business background, information-based management, integration into the modern mode of information dissemination and ideas. On the demand analysis, based on market demand and the objectives and principles of the system design, the use of scientific methods of analysis of the structure and function of the system design, eliminate unnecessary functions, streamline operations. A full analysis of the pros and cons of Web application development by using various tools, select LNMP as the development kit, with a view to implement the system in the short term it will also be desirable to provide a reference for the construction of other similar systems.In summary, this system uses object-oriented programming ideas, through needs analysis, functional module design process determines the system to achieve the function, the integrated use of computer network technology, management information systems and software engineering thought, compared realization system alternative technical solution, three-tier system of B/S model, taking into account the Linux system with a stable, efficient characteristics, the use of Linux as a server of the system to PHP as a development language, ThinkPHP as a development framework, MySQL as a database management tool, Redis as cache and message queue facility, Nginx as a Web server, set up having a micro channel account unified management, mobile terminal site of a key generation, message push, a comprehensive membership management, online shopping mall, online interactive features of enterprise micro-channel marketing system.