Research On The Issues Of Focus Push Of Pharmaceutical Equipment Enterprises On WeChat Business Platform

The development of global informatization technology has aroused the intensification of the globalization of manufacturing industry and rapid development of manufacturing informatization.The implementation of China’s new version of GMP and the propose of "Made in China 2025" have accelerated the development of China’s pharmaceutical equipment industry.However,due to the intensification of globalization,international pharmaceutical machinery enterprises have entered China for bigger market,which have increased pressure on domestic pharmaceutical equipment industry.Meanwhile,they also have exacerbated the consolidation of the domestic pharmaceutical equipment industry.By improving technical level and enhancing the awareness of independent intellectual property rights,domestic pharmaceutical equipment enterprises are in search of further development.At the same time,seeking new channels for branding promotion has become a top priority.In the era of mobile Internet,WeChat platform has come to the fore by attracting a large number of users,and it has became a new and effective means of network marketing.A variety of industries,organizations,individuals have entered the WeChat platform for marketing,many of which have already obtained great publicity and huge profits.The thesis chooses the focus-push of pharmaceutical equipment enterprises on WeChat platform as the research subject.The author through the methods of documentary analysis and practice design,carried out research and development of the project.Research and analysis of the current situation of pharmaceutical equipment companies and WeChat marketing,WeChat marketing production and the rapid development of the cause,Content and timing of WeChat platform information push,the development and the recommendation algorithm of the flow advertising on Wechat platform.The design is based on Hangzhou Haishan pharmaceutical equipment Limited,establishes the enterprise’s WeChat public account,and realize the information push of the Wechat public account on Wechat platform.By using Sina APP Engine as the server on the third platform and Html,PHP,Javascript as the writing code in practical design,it can upload the code to SAE server,in order to establish enterprise’s WeChat public account and realize the function of automatic answer dialogue information.On the basis of the existing algorithm of the information flow on Wechat platform,an improved model of the Jaccard similarity is proposed.This model results in the optimization of advertising recommendations by introducing variable weights and penalty functions,reducing data sparse problems and finding similar users.The author sets up the test environment and carries out the function test of the enterprise’s WeChat public account in this thesis.It turned out that the enterprise’s WeChat public account has been running well.This paper verifies the validity of the model through the establishment of 10*15 users-project matrix.