Research On The Development Strategy Of Z Bank

After China acceded to the W.T.O., according to the open banking commitments, the restriction of aspects as management function and area establishment to foreign banks is phasing out, this will promote the speedy development of service market of banking industry, in the meantime, Chinese banks will face intense competition and challenge. Z bank, as the large national commercial banks, adjust the running stratagem system so as to win challenges, which has become a serious urgent problem.Throughout the development course and management situation of financial system in China and foreign countries, from the study of related basic theoretical knowledge and the analyze between Z bank’s current situation and internal and external environment, ask some questions which Z bank exists from the strategy angle of the development of Z bank, and summarize the reasons that affect on Z bank’s strategic development. Then, make analyze by using PEST analysis and SWOT analysis matrix, carry on the strategic choice by surrounding the corporate mission, and further raise the protection of Z bank’s strategy implementation.