Research On The Application Of Internet In Insurance Marketing

With the quick development of Mobile Internet and the continuous spreed of Internet Plus,most traditional sectors are experiencing huge effection,lots of Business Models and Business Processes are changed by Internet.Insurance industry,started late in China, drew on the experience of Westen developed countries more or less.Traditinal marketing model of insurance industry has just matured after its development of 20 years,As the development of Internet,it is experiencing a new change. how to make insurance marketing mode to adapt to this change? What are the specific application of the new marketing model? This paper is concerned with the problem.Combined with the background above,this paper starts with how to apply Internet in insurance marketing.Firstly,it analyzes the application status and problem of Internet insurance marketing,including the profile and the SWOT analysis of it,and puts forward the existing problems;secondly, based on application of the Internet in the insurance marketing,this paper analyses the product strategy, the pricing strategy,the channel strategy and the promotion strategy in the new marketing model;thirdly,from aspect of policy and industry background,this paper point out risks of Internet insurance marketing,present the countermeasures and solutions;Finally,it summarized the conclusion,based on which analyzes the innovation and deficiency of the paper.