A Research On The Internet Marketing Strategy Of Shandong ZG Life Insurance Company

Insurance is an important risk management tool in modern economic society.It is also an important part of the modern financial system and social security system.It has the function of organizing economic compensation,supporting and supporting social management.It is of great significance to promote the development of economy and guarantee the stability of society.Therefore,vigorously developing the insurance business could improve the socialist market economic system and promote China's economic development of the objective requirements.At present,our insurance industry ' s development trend is good and has initially formed a perfect market-oriented risk management mechanism.Due to the homogeneity of insurance products,the company's insurance business and business process has no different,the different is in the quality of service and Marketing level.In recent years,the rapid development of Internet technology and the development of Internet technologye-commerce,consumer purchase,corporate marketing channels and operating model increasingly diversify.A large number of Internet users develop a good basis for the development of the insurance company's network marketing.The rapid development of e-commerce trends and network marketing model,cause the majority of insurance companies attention and attention.Different from the traditional insurance marketing model,network marketing is a new,unique insurance channel which will become the important marketing tool for the insurance industry.Due to the late development of China's Internet and insurance industry,online sales is stil on the initial stage.Although the domestic insurance companies have actively put into the development of insurance network marketing,most insurance companies can not achieve the real network marketing because which are conditioned by many factors in the process of development.This paper used Shandong ZG life insurance company recent online marketing development status as a stepping stone to explore PEST and other methods to develop network marketing and its countermeasure.It is aimed to find the key constraint to the development of ZG life insurance Company,design an effective network marketing strategies,strengthen the company's core competitive advantage in network marketing of the same industry,take up more market share and improve overall performance.At the same time,it is hoped that this research can also give some value reference for other insurance companies to develop network marketing strategies.