JH Company Development Strategy Analysis

Image consumable industry is a big market with great potential, it has a huge market demand and development space. In the face of the current market mechanism has been improved and the market environment is gradually complicated background and imaging supplies industry want to realize their own development and growth, you need to to combine their own actual situation, the implementation of effective enterprise development strategy. Ji’nan JH imaging supplies products in the domestic and foreign markets have a certain market share, and high quality products, the company’s technology in the forefront of similar domestic and foreign markets. But the company in the development process also has many problems, such as lack of intellectual property rights, product research and development is not enough, the organizational structure of enterprises is not perfect, and so on. In order to under today’s market environment and development to win the initiative and competitive advantage, enterprises need to quickly establish a set of applicable to the company’s development strategy, causes the enterprise in the positive health and sustainable development in the future of the market.This paper first introduces the research background, purpose, meaning, ideas and methods, review relevant literature of domestic external enterprise strategic management theory, the method of enterprise strategy analysis, and then put forward the taken in this thesis the main research ideas and methods. Secondly by using PEST analysis model, Porter’s five forces model, SWOT analysis model to carry out of JH Company research and analysis, considering the impact of the development strategy of the important factors, and for the company to develop strategic development to lay the foundation. At last, the selection of JH company in the implementation of the development strategy and how to ensure the smooth implementation of the company’s development strategy analysis, and then provide guidance and reference for the development of similar domestic market.