A Study On The Influencing Factors Of Online Acceptable Behavior Of Outbound Travelers

With the development of internet access to information, tourism can geographically and easy to get outbound. At the same time, people’s travel patterns are changing so much and the outbound got rapid development. The way people choose to travel also increasingly diversified. With the guide of internet, tourists meet the increasingly personalized demands to effectively. Also in the tourism industry, with the improvement of income level and rich tourist psychology, tourist experience, lead to more and more people choose to personalized custom outbound travel, rather than the traditional from mass. Pursuit of personalization, experiential and customization. In prosperity and competition of tourism market, how to seize new opportunities and trend, at the beginning of the rise of "custom outbound" a place in the market, has become a tourism product developers to focus on the core of the market, and is considered to be the key to obtain competitive advantage.This paper through the summary of reference before, in combining with the characteristics of e-commerce industry information to accept the case, using the UTAUT(Unified Theory of Acceptance and Use of Technology) model, join the individual innovative variable, build a custom outbound travel products online user acceptance model and put forward relevant assumptions, through investigation and interview method to collect data. Through factor analysis, correlation analysis, regression analysis and variance analysis method of assumptions, the inspection and the inspection results and explain the research limitations. Regression analysis results show that the users’ personalized performance expectations of outbound travel to users online custom outbound tourism products have a significant impact, but the influence of perceived risk on individual innovative did not significantly affect users’ willingness to use online custom outbound travel products. It also suggests that the personalized and experience is the main demand and differences of user custom outbound travel products, at the same time, with the development of network and network security protection is increasingly mature, the user is more and more in favor of the Internet consumption.Finally, according to the inspection conclusion of this research on online custom outbound tourism products, how under the highly personalized requirements, provide users with good user experience and experiential service, for their own development to put forward opinions and suggestions.