A Study On Rural Evaluation Based On Visitor 's Perception

Rural tourism has become an important way to travel, with the accelerated development of rural tourism, rural tourism tourists have become increasingly demanding. But in the development process, the most important attribute that is rural tourism village of inadequate attention. Rural development of rural tourism as a basis for the successful development of rural tourism or not, plays a decisive role. Discussion on Tourists’ Evaluation of rural known it is very meaningful.Rural refers to make people feel the unique attributes of rustic, country style. This paper systematically analyzes the rural tourism, rural and tourists aware of the progress of research and research value. Based on Tourist Experience theory, the theory of perception and satisfaction of tourists theory to study the tourists explore the countryside perceptual evaluation, using a combination of qualitative and quantitative methods and empirical analysis of rurality bamboo springs known cases.Comparative analysis of visitors to rural perceptual evaluation and the importance of rural perceptual satisfaction evaluation, analysis of the current rural tourism village of indicators continue to maintain and strengthen efforts in the direction.By rural perceptual evaluation conclusions are:(1) Evaluation Index System known rurality established in this paper is divided into community participation, rural landscape, location, rural culture, agriculture and other economic aspects 5 24 refined indicators, although failed very comprehensive, accurate and tourism development of rural tourism reviews, but there is a certain value.(2) Differences in perception from visitors to rural factor analysis results: Differences between Rural Rural Landscape factor mainly in having a local-style rural architecture and unique landscape sketch two indicators, country of rural culture factor reflected in the traditional folk festival activities, traditional crafts, sample local cuisine folk these three indicators, the difference is reflected in the agricultural economic factors on traditional farming methods to retain this indicator. Geographic conditions factor difference is reflected in the city’s far from the village, little affected by modern industrial and commercial development of these two indicators.Community participation factor differences are more obvious.(3) Visitors to the village of perceptual evaluation of the importance of higher rated good ecological environment, beautiful rural scenery enjoy local folk cuisine, convenient transportation, the rural culture of these indicators, there are indicators of lower scores service personnel in the village the main cities from the countryside to the far, still use traditional farming farming tools.(4) Investigation bamboo springs tourists to rural perceptual satisfaction mean scores of high and low can be drawn, that the most satisfied tourists several indicators are good ecological environment, rural culture, beautiful rural scenery, the slower pace of life, village layout with local characteristics. Still use traditional farming farming tools, after the village far from the city by comparison to other indicators.(5) Development of different rural tourism destination is different, so the need for the construction of rural tourism to local conditions. In the development and construction of rural tourism, because of the different conditions of location, travel destination tourism resources,tourism-related government departments, emphasis, etc., the degree of development of rural tourism everywhere is not the same.