Research On The Rurality Of Rural Tourism

The rapid growth of t he na tiona l economy and great improvement of people’s living standard in recent years have greatly boosted the people’s need and pursuit both psychologica lly and me ntally. As a n import ant means of re creation in people’s life, traveling has become an increasingly important part in people’s consumi ng plans. The ear of t ourism has ar rived. Rura l tourism with its unique character, has brought vitality to t he rural tourism industry. M eanwhile, it shoulders the responsibility of leading new r ural e conomy development and the transformati on the mold of tourism i ndustr y. Rur al tourism has become an important topic of resea rch for many experts a nd scholars in recent years, espec ial ly the resear ch on the rurality of rural tourism. It has once become the focus of academic research. Ruralit y i s the unique charact er and core element of the rural tourism dest inat ions. So deep research into the essence of rurality and the buildi ng of the eval uati on mold and system of rurality will be of pr act ical and effective val ue to t he development of rural t ouris m.On the basis of sys tem atic a nalysis of the rur al tourism development at home and abroad, the a r ticle explores the val ue of the rurality of rural destination. Through the ana lysis of different cognition of the ruality of rural tourism destina tion from domestic and for eign scholars, t he a r ticle tries to give a completely new defi nition to the concept and connotation of the rurality of rural tourism destinati ons by applying the principle of sustainable devel opment. At the same time, by a pplying ur ban and rural construction theory, sustainable development theory, system theory, e xperie nce economy theory etc. and by using methods like lit erat ure anal ysis, comparative and inductive analysis, in-de pth i nterview and questi onnaire investigation, AHP met hod,market re search and mathema tical statistics, the article builds the r uali ty evaluation model based on different aspe cts including rural geographic environment, rural image, the pa r ticipat ion of residents, the original rural culture, sust ainable development etc. and thus build ruality evaluation s ystem with combi nation ofexpert sc oring. The article foc us on case study of three rural tourism destinations in Xiamen, Zhangz hou, Qua nzhou, evaluate s the ruality of the t hr ee destinations respectively, concludes in-de pth the trend of rurality of t he rural tourism destinations in South Fujian region, thus the over all analysis t he ruality of rural tourism destinations. With the result that the ruality of rural tourism destination is influenced by many factors, the article ill ustr ate s again i n-depth the essence of rurality of rural tourism destination, furthermore, put forward some plans a nd strategie s for development of rural t ouris m destination by focusing on t he rualit y of rural tourism destination.Lastl y, by focusing on the essence of rurality, insisting t he combination of localization and rurality, the rural ity preservation, pol icy support, the excavati on of the uniqueness of r ural tourism destination, the article offers a series of effective suggestions. The local government and operators of t ouris m industry should follow the principle of sustainable development.; on the one hand, exca vati ng the unique tourist attr actions wil l e nrich the rural t ouris m industry, on the other hand, the uniqueness of the original of local culture and ecological scenery shoul d be well protected; improve the experiential feeling of tourists, improve the service and fa cilities of rural tour ism, exploit modera tel y and t ake advantage of the local customs, blend loc al customs into the development of tourism pr oducts and services;rationally use the l ocal natural resource s with rurality pres ervation, develop personalized t our is m products, so as to integrate well economy development and environme nt protection; the local government should seize the oppor tunity of the urban and rural i ntegration, take advantage of the rural strength of its own and make long-term pl anning of the local tourism devel opment with the pri ncipl e of rurality preservation a nd scientific and systema tical planning; the local government and operators of t our is m industry should excavate the uni que charac ters of the local tourism resources so as to boost the developme nt of experiential rur al tourism. The article tries to offer reference to national rural tourism deve lopment with its study on the rurality of r ural tourism destination of South Fujian region, for the pur pose of ins piring local gove r nments and opera tors of tourism industry to pa y attention to theruality preservation and i nheritance during the exploitation of tourism deve lopment,promote a nd implement sustaina ble mold of r ural tourism development.