Competitive Strategy Research Ltd LT Estate

The real estate industry is the mainstay of the national economy. In recent years, China’s real estate prices rise substantially due to the impact of the international and domestic macroeconomic environment changes. In order to prevent the appearance of real estate bubbles bringing harm to the national economy, China government promulgated the macro-control policies to the real estate industry. The real estate industry competition is becoming fiercely under the tightening economic environment. Longyan City LT Real Estate Company is threatened by the big real estate enterprises which are transferring the strategy to two or three line city. As a Longyan local real estate development company, LT Company will adjust the competitive strategy in order to give full play to its own advantages and remain invincible in the competition.Longyan city is one of the second line cities of Fujian Province, is the nearest inland city to Xiamen, with city location advantage and gradually perfect three-dimensional traffic system and geographic traffic advantage. The economic of Longyan city is developing rapidly, GDP growth rate is higher than the national average, the purchasing power of residents is strong and the consumption capability is at the high level. The second industry occupies the dominant position of Longyan economic, industrial structure is being adjusted, the speed of urbanization is fast with actively commercial and circulation behaviors. LT Real Estate Co. Ltd. makes the long-term development strategy to Longyan city commercial real estate, to build international commercial buildings, forming the central business district of Longyan city with developing real estate projects by other companies.This paper studies the theories of competitive strategy, analyzes LT company developing situation, market structure, real estate industry competition situation, and the actual project running. Did some research on the advantages and disadvantages of LT Real Estate Company’s operating status, proposed the real estate competition strategy choice and implementation plan based on specific situation of LT Company and the internal and external environment analysis.Since theoretical study on the strategic management of enterprises in Longyan real estate industry is relatively weak, this paper established the theory analysis conclusion systematic framework and clear conclusion through study of LT real estate company development strategy and competition strategy, aiming to provide theoretical guidance for healthy and stable development of LT real estate company, meanwhile setting up an example for other related to real estate enterprises.