A Study On The Influencing Factors Of Business Model Innovation

Business model is the basic mechanism of value creation, is the way of corporate profit. Enterprise business model contains production, research and development, sales and after-sales service, which is the essence of business, profit mode, enterprise architecture is described from the perspective of the enterprise as a whole.Drucker has pointed out that today’s competition among enterprises is no longer a simple competition between products, but competition between business models business models will play a more decisive role in the business model innovation than product innovation and more importantly, service innovation. In the 1990s, with the rapid development of Internet information technology, community development and the development of electronic commerce platform for business model innovation to provide a variety of ways, many of the new businesses based on this innovative business model for the competitiveness of enterprises Advantage.Business model to enhance business performance, enhance the competitive advantage of strengthening market position have a significant role in promoting, and thus more and more companies began to seek innovative business model, business model innovation is more important for long-term development of enterprises. Every business model must be combined with the changing times and make the appropriate change and innovation can enable enterprises to obtain long-term competitive advantage, business model innovation is affected by many factors, if they want to carry on business model innovation must understand factors affecting the business model innovation, in order to be more effective for business model innovation. Based on the important role of the business model and innovative business models for the future development of enterprises importance to the retail industry as a research object, the impact of business model innovation factors.By reading a lot about business models and business model innovation literature, summed up the factors influencing innovation business model is divided into two parts inside and outside: advances in technology, customer demand, changes in the environment is the business model innovation external factors; corporate culture, organizational learning, IT and supply chain optimization is the basic business model innovation of internal factors. Then select retailers as research subjects to demonstrate the impact of these factors on business model innovation, through questionnaires, mathematical statistics and empirical analysis found that the article summarized the internal and external factors on Business Model Innovation of. To further verify the validity of the model, select the Amway corporate research as a typical case.Through a series of studies concluded that major enterprises in order not to be eliminated in the competition in the market, must focus on business model innovation, find new ways to create value. Enterprises should strengthen their R&D capabilities, and take the initiative to use modern information technology to manage everyday business activities were to take the initiative to seek consumer demand, production or provide products and services to meet consumer and actively respond to market competition than take appropriate measures to build their own Web site or electronic platform, the traditional supply chain has been unable to meet the requirements of modern enterprise profits, companies have to re-construct its own supply chain, building a corporate culture and effective implementation of cultural practice it is imperative.