Research On The Strategic Planning Of Jiangsu SS Group 's Investment

With the arrival of the knowledge economy era of human society and the increasing integration of the global economy, the competition among enterprises have transformed from domestic competition to the international global competition, and the low-level, local competition in product, quality competition and price rise to the competition of brand and corporate image, which have been fully upgraded to the overall long-term strategic competition. In the overall strategy, the investment strategy is one of the key points to determine the success or failure of the overall strategy. Whether an enterprise can maintain production and operating achievement, prevent financial risks, rapidly expand the scale, gain competitive advantage and ultimately achievement success depends largely on the effectiveness of investment strategies.Changes of the business environment objectively require the development of supporting investment strategies. Faced with complex and various business environment, the enterprise’s investment management should fully understand the business conditions and changing trends and take the improvement of the adaptability, resilience and utilization of the investment management to various environment as priority, re-understand investment management from a strategic perspective, carry out investment management with strategic vision, take initiate policies to effectively adapt to the environment and even boot environment changes to some extent, in order to increase the possibility of enterprises’survival in the changing environment.With the analysis of the investment strategies and financial data, this paper first introduces the overview and the status quo of strategic environment development of the Jiangsu SS Group; Second the paper conducts analysis of the relevant financial data of the SS Group from 2013 to 2015 from a strategic point of view, including the size of assets, assets turnover ratio and liquidity ratios and, on the basis of this, gets a general understanding of Jiangsu SS Group’s investment management situation in the past three years from the three perspectives of investment scale, investment structure and investment efficiency; then, the paper adopts SWOT analysis and PEST analysis to carry out analysis on the internal and external environment of the enterprise’s investment strategies to obtain the strengths and weaknesses, opportunities and threats of the company’s implementation of investment strategies; finally, according to results of the Jiangsu SS Group’s investment management status analysis and internal and external investment environment analysis, this paper determines the positioning of the enterprise’s business development and principles and objectives of the investment strategies, develop investment strategies that are suitable for the enterprise, provide recommendations for the long-term, sustainable development of the enterprise, and at the same time expect to contribute to the development of Jiangsu SS Group and medium-sized state-owned enterprises.