Ecological Pedigree Construction Of Wengding Wa Village Cultural Tourism Products And Its Realization

China is a multi-ethnic country, with the beautiful China, and beautiful countryside had been put forward, the newly travel destinations which with the foundations of national culture and natural ecological environment, like ethnic villages, had opened up a wider and wider tourism market. On the one hand, ethnic villages have a large number of traditional folk cultures, and have a certain scarcity;the development of ethnic villages’ tourism product could get better protection and inheritance of these cultural resources. On the other hand, ethnic villages are often located in the relatively remote mountainous areas, to change the economic situations, benefit the local people, and achieve the sustainable development of society, economy and ecological environment, should make full use of, and reasonable mining the ethnic villages’ good, rare and unique tourism resources to develop characteristic tourism products. The exploitation of ecotourism product could protect and inherit cultural resources, and in the meantime, it could get development of ethnic areas.This research is completed under the aid of the National Science-technology Support Plan Project, based on comprehensive analysis of domestic and foreign related literatures about ethnic villages and tourism product pedigree, choosing China’s last primitive tribe—Wa ethnic village of Wending as the research object, it has important and profound research significance of protection, inheritance and the sustainable development of Wa’s resources. On the basis of resource protection, to inherit the national culture resources and develop ethnic villages, this paper builds Wengding village’s cultural and ecological tourism products, and designs all kinds of theme tourism products, and explores the realization of the theme tourism products,they are all the focal points and cores of the research.The first chapter has explained the background and meaning of this paper, andcomprehensive analysis of domestic and foreign related literatures.The second chapter analyzes the resources and market of Wengding village. It contains Wengding village’s development conditions, tourism resources, and in the base of analyzing visitors’ questionnaires and residents’ interviews, this paper evaluates the development conditions of WengDing village’s tourism market and tourism products, and analyzing the national, Yunnan provincial, Lincang city and Cangyuan county policy to Wengding Village, and then found problems of existing tourism products.The third chapter, analysis development and building the tourism products of WengDing village. First of all, analyze construction factors and cultural ecological characteristics. Secondly, propose principles and ideas of cultural and ecological tourism products. The third part is building the cultural and ecological tourism products of Wengding Village.The fourth chapter, building the cultural and ecological tourism products of Wengding Village, includes tourism product designing, developing, and tourism product lines. Then explore the strategies and ways of realization of Wengding village’s cultural and ecological tourism products.The fifth chapter is about the theoretical principles; summarize the tourism product theory, cultural ecology theory, tourism marketing theory, tourism anthropology theory, tourism sociology theory, local knowledge, indigenous knowledge, and other related theory. Then, based on the research case in chapter two,chapter three and chapter four, sum up the general ethnic villages’ cultural and ecological tourism products development and the realization ways.The last chapter summarizes the work of main conclusions, problems and prospects. Although this paper puts forward the ethic villages’ ecotourism product development pattern, but it also need to practice and textual research on time...