Study On The Construction And Management Of Cultural Tourism Industry System Of Wendeng Wa Village In Yunnan Province

The rapid development of cultural tourism makes the ethnic villages have gradually become a new tourist destination, has a broad tourism market. With the support of the National Science-technology Support Plan Projects, this article selected the last primitive tribe of China---- Wa Ethnic Village of Weng Din as the research object. As China’s national cultural ecological village, to build and manage specific cultural industry system for Wa Ethnic Village of Weng Din has profound significance.First of all, the national villages have many are in urgent need of protection and inheritance of the material and non-material cultural heritage, The development of cultural tourism industry can provide better protection for the cultural heritage and inheritance;Second, ethnic village areas generally located in the relatively backward areas, the development of these areas become a difficult problem for the local government and the local people. In order to change the plight of ethnic village region backward economy, it is an effective way to develop ethnic village tourism culture by making full use of the high value and large number of ethnic villages’ tourism resources, the development of the cultural tourism industry plays an important role for the prosperous of ethnic villages. In this paper, Wa Ethnic Village of Weng Din as a case study, ethnic village cultural tourism industry system idea is put forward. This idea is put forward based on the analysis of many experts and scholars study, combing with characteristics of the ethnic villages’ special social, economic, cultural, ecological environment and the new idea "big tourism, big industry and Wa Ethnic Village of Weng Din ".The main contents of this paper are as follows:The first chapter is mainly about the research background and significance of this paper, the progress on the research at home and abroad were reviewed and analyzed.The second chapter is research on ethnic villages of characteristic cultural tourism industry system construction of basic study, there are mainly based on the analysis of related concepts defined and set forth the relevant theoretical basis, ethnic villages as well as the overall analysis of the development of cultural tourism and cultural tourism industry system construction related content, contained system specifically for Wa Ethnic Village of Weng Din provides theoretical support.The third chapter is based on the analysis the characteristics of cultural tourism industry system of Wa Ethnic Village of Weng Din. Summarizing the geographic conditions of Wa Ethnic Village of Weng Din, analysis of Wa Ethnic Village of Weng Din features cultural tourism resource types and features, questionnaire survey and field interview as the basis for Wa Ethnic Village of Weng Din features cultural tourism resources valuation; It also analyzes the status of village cultural tourism industry and the existing problems Dingwa weng.The fourth chapter puts forward the ideas about The characteristics of cultural tourism industry system of Wa Ethnic Village of Weng Din, including construction principle, the construction of internal demand, building objectives, and proposed to build a "core- Interior- middle- outside the" four circle system mode.The fifth chapter, mainly aimed at characteristic cultural tourism industry system research of the construction of the hierarchy about Wa Ethnic Village of Weng Din, respectively from the core level, industry level factors, industry linkage level and industry support level construction. Among them, the core level for the construction of the major cultural tourism products system construction; Factors mainly around the "food, hospitality, travel, visit, shopping, entertaining" the six major elements of construction; Industrial linkage level mainly to the construction of industry with ecological agriculture, forestry and other characteristics; Support level is mainly around the government’s policy support, human resources and capital support for research and so on.The six chapter is reaserching on management and optimization about the characteristics of cultural tourism industry system of Wa Ethnic Village of Weng Din. for it was the cultural tourism industry management model and the optimization countermeasures, and guarantee the construction industry system.