Research On Public Policy Of Brand Economy Development In

Qingdao Municipal Government utilize the unique geographical advantages and marine resources, from the 1980 s, the economy began to implement the brand has achieved remarkable success, and promote the development of Qingdao Economic and huge. With the current development of economic globalization, Qingdao City, in order to continue to maintain and enhance their regional competitive advantage, it must be more in-depth economic development to promote the brand, and brand to brand industrial economy, brand to brand the city’s economic development by leaps and bounds to better promote sustainable economic development in Qingdao.Based on the brand ’s in-depth study of economic theories, combined with the latest brand Ecological Economics, Research Methods A retrospective review Qingdao brand development process and economic development patterns; through domestic and international economic development model city brand comparative summary of Qingdao Brand the advantages and disadvantages of economic development, a profound analysis of the process of economic development of Qingdao brand problems and cause analysis and, ultimately, the Qingdao Municipal Government to further promote the economic development of Qingdao brand providing constructive comments. Text is divided into three parts.The first part defines the connotation of brand economy, proposed the development of Qingdao brand economy on regional economic development and rational allocation of resources and other important aspects. This section summarizes the economic development of foreign brands universal law and China’s reform and opening up domestic situation of Qingdao, Guangdong, Suzhou, Dalian, Wenzhou and other economic phenomena typical of the brand and model.The second part analysis the four stages of Qingdao brand economy its brand Qingdao economic development present situation and existing problems of analysis, from the perspective of the reviewing the development of Qingdao brand economy, with international and domestic brand enterprises were analyzed, and the brand of Qingdao economic development to provide domestic and foreign experience for reference at the same time, focusing on the analysis of Qingdao brand in the process of economic development is faced with problems and opportunities, and the problems existing in the penetrating analysis of the reason, for the third part also puts forward several Suggestions on further development of Qingdao brand economy.The third part presents proposed direction of Qingdao City. Development strategies in the brand strategy of economic development, focusing on the development of countermeasures proposed new era of government from a public policy perspective, to play the role of government macro-control, enterprise collaboration to co-ordinate and mobilize the enthusiasm of industry associations, Qingdao City improve regional competitiveness, countermeasures and suggestions to improve the economic development of the brand.