Study On Management Style Of Famous Brand Stratery Of Qingdao City

The early part of80’s in20th century, Qingdao put forward and carried out famous brand strategy in the whole country. over more than20years, successive Qingdao city government all highly valued to carry out a famous brand strategy’s push function for Qingdao economic social development and drew up a set a series cultivate, created, development famous brand in Qingdao of measure and mechanism, continuously thorough scoop out the content and effect of famous brand strategy, came out a famous brand product-famous brand business enterprise-brand economy-the road of the brand development of "special feature in Qingdao" in the having of brand city, carried out from "famous brand in Qingdao" to "brand Qingdao" of historic cross over.At the same time, brand culture have already become Qingdao city cultural of the importance constitute part.The brand is brightest name card of Qingdao city, the famous brand strategy becomes permanent power of Qingdao development.Qingdao carries out famous brand strategic fulfillment, is a successful case of local government famous brand strategy management.This text passes to manage a theoretical research achievement to carry on an outline to review an argument to the domestic and international concerning famous brand, famous brand strategy and famous brand strategy and combines to carry on review and overview to the famous brand strategic fulfillment in Qingdao City and investigate local government famous brand strategy management theory is circulating to practice medium usage effect, tally up the characteristics of local government famous brand strategic management.The foundation combined together with fulfillment in the theory up, investigation famous brand strategy in Qingdao City obtains various related factor of success and sets up the structure system and movement mechanism of famous brand in Qingdao City strategic management style.This management style sets up since according to related theory’s elaborating and inspire, is also an establishment at the full fact foundation on, carried out a well combining of the theory and fulfillment. This is the innovation of this text research angle of view and method.This text thinks through a research, domestic and international concerning the famous brand and the famous brand strategic theory, all have been already corroborated and sublimate in the famous brand strategy fulfillment of Qingdao City. The famous brand strategic management style in Qingdao City presents a following characteristics: governmental guide function,the corpus function of business enterprise and entrepreneur, the adjustment function of market,the service function of association,participation of the various communities.The success of the famous brand in Qingdao City strategic management style is received benefit to its hard powerful organization guarantee system, the policy with effective science guarantee system and innovation to have the market of preface the guarantee system.Famous brand strategy management style in Qingdao City is gradually perfect during the fulfillment of the long term, the function of each main factor continuously changes along with the development practicing perfect.The biggest advantage of famous brand in Qingdao City strategic management style is its fulfillment, it is famous brand strategy to manage theoretical of perfect and other famous brand in the city strategy of pushed forward to provide to beneficially draw lessons.