Characteristics Of China's Yangtze River Delta Technology Tourist Market Research And Development

Science and technology tourism has become an important factor in measuring a country's tourism development level both in the developed and developing countries.The Chinese experts and scholars have paid attention to the research on the connotation of science and technology tourism,the product development,the classification of resources etc.The successful fly to the space of "ShenzhouⅥ" and the arrival of "Change" to the moon, such a good environment for development of science and technology promote human's thirst for knowledge in science and technology.The technical knowledge People received by variety of forms of popular science education such as the science and technology sites,science and technology showcase, Vision etc is only a drop in the ocean.So the birth of Science and Technology tourism has its inevitability and objectivity.The development of science and technology tourism so that people can play in the process with upgrading its technology conservation,has great development potential and market space.Yangtze River Delta not only has the technological and cultural conditions needed by the development of science and technology tourism but also the market conditions.As the most economically developed regions, the Yangtze River Delta is closely linked with science and technology in economy,culture,education,public utilities,and other aspects. Technology has become a way of life,how to integrate the science and technology into tourism will directly affect the development and tourism competitiveness of the tourism industry upgrading of science and technology tourism.Therefore,the research on the characteristics of the tourist market has a very important significance.This paper analyses of the development of science and technology tourism political,economic,cultural and social environment on the brief research on the actuality of this area in the development of science and technology tourism.It determines the tourism market positioning based on existing scientific and technological resources and market demand.Upon the technology tourists' characteristics analysis and tourist market segmentation,this paper established the goal of developing the tourism market and the development of effective marketing mix strategy.Finally, it bring forward the tourist market development strategy to china's science and technology tourism.