Research On YK Port Corporation Culture Construction

Since China's entry to WTO people's concern over the marker competition has been increasingly deepening. The competition among enterprises has shifted from products to enterprise management and corporate culture, and corporate culture has become the core competitiveness of future enterprises.This essay mainly discusses the importance and functions of corporate culture with a view to making the readers aware that an enterprise without corporate culture is imperfect and short. If an enterprise hopes to achieve long-term development, it must have a unique corporate culture of its own to promote the enthusiasm of the enterprise and all the employees, make them believe it through the corporate culture, and at the same time, let others recognize it. Under these circumstances it will become stronger and stronger.This paper includes six chapters, the first chapter introduces the definition, meaning, forms, content, characteristics and other aspects of corporate culture, let readers know the corporate culture. The second chapter sets forth the miss-understanding of corporate culture, the third chapter expatiates the points in the construction process of YK Port corporate culture, the forth chapter emphasizes on the important function of corporate culture in the development of YK Port, the fifth chapter mentions the importance and conclusion of corporate culture.